Trading company eToro, well known for its social trading app that allows investors to copy trades, is one of the few crypto trading companies we saw this past Sunday. Most advertisements are lighthearted and comedic ranging from Amazon Alexa’s mind reading powers to General Motors Dr.EVil taking over the car company.īut what has kept many investors and regulators on edge is the growing presence of crypto and their respective trading platforms in American sports, a major speculative breeding ground that can balloon to a nearly $36 billion market for online sports betting. With more than $7 million dollars paid by these big game day players for each 30 second slot, it begs the question - where does the line between investment advice and marketing speak end?Īccording to research by Morning Consult, “84 percent said they usually pay ‘a lot’ or ‘some’ attention to the advertisements.” Such a high engagement for targeted ads is a salivating proposition for many companies, who possibly paid more than $6 million to have their company showcased during commercial breaks.įurthermore, coming from tumultuous years of political upheavals and the pandemic, public backlash is a slippery slope for those wanting to make memorable impressions on potential customers. For the first time in the televised history of the Super Bowl, major cryptocurrency platforms from Coinbase to had the chance to promote their trading platforms to nearly millions of U.S.

Crypto.com fortune favors the brave